LeewayHertz | Full time

Analyst- Contacts Management- Remote, India

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Job Information

• Number of Positions 1

• Date Opened 05/20/2026

• Industry Marketing

• Job Type Full time

• Work Experience 2-4 years

• Remote Job

Job Description

This is a remote position.

Job Summary:

We are seeking a detail-oriented Analyst to support our Global Marketing team in managing Marketo and Salesforce platforms. The role involves maintaining data quality, executing marketing automation programs, and optimising lead management workflows. The ideal candidate will have strong hands-on experience in Marketo, Salesforce, and marketing operations, with a passion for automation and process improvement in a global B2B environment.

Responsibilities:

• Understand the values and vision of the organization.

• Protect Intellectual Property.

• Adhere to all the policies and procedures.

• Set up and manage Marketo engagement programs and nurture streams.

• Execute A/B testing to improve campaign effectiveness and engagement metrics.

• Leverage Munchkin V2 tracking to retain anonymous engagement data and enhance lead scoring accuracy.

• Set up and refine lead scoring system by using merged activity datasets to enhance qualification accuracy and drive more targeted campaign

• Build automated Marketo programs to re-engage inactive leads and conduct churn analysis using behavioural data.

• Manage campaign builds, list uploads, database hygiene, and CRM integrations within Marketo.

• Ensure accurate and timely lead routing and assignment logic in Salesforce.

• Maintain Salesforce data quality through deduplication, data standardisation, and enrichment.

• Conduct secondary research to verify and enhance database records with contact and firmographic details

• Run Salesforce reports and dashboards to support campaign tracking and sales alignment.

• Collaborate with the demand generation team to segment audiences and support email/digital campaigns.

• Identify and implement automation opportunities in database management and marketing operations.