APAC Marketing Generalist

Wonderful enables enterprises to build, test, deploy, and monitor AI agents for their most complex needs, serving customers and employees seamlessly across voice, chat, email, and back-office systems in any language or cultural context.

We’re looking for an experienced APAC Marketing Generalist to drive regional growth across key markets, with a strong focus on communications, alongside exposure to product marketing (PMM). This is a high-impact role with the opportunity to shape and scale our APAC marketing foundation from the ground up.

This role is ideal for someone who can connect market insight, product positioning, and execution, and operate effectively across diverse APAC markets.

Key Responsibilities

• Lead end-to-end marketing initiatives across APAC (PR, content, campaigns, partnerships)

• Lead regional communications and media engagement, while partnering with cross-functional teams on product marketing (PMM), including positioning, messaging, and go-to-market execution

• Translate core messaging and collateral into into clear, compelling collateral that resonates in local markets

• Support market entry and expansion, working closely with regional GMs and HQ

• Collaborate cross-functionally with product, sales, and global marketing teams

Qualifications

• 8+ years of experience in marketing, communications, or related fields

• Strong background in communications, PR, and content, experience in Southeast Asia markets is a strong plus.

• Exposure to product marketing (PMM) and understanding of go-to-market strategies

• Experience in B2B marketing, with prior exposure to AI / SaaS / tech industry highly preferred.

Language Requirements

• Fluent in English, Mandarin or Cantonese

• Proficiency in Korean, or Japanese is a plus

Profile

• Highly self-driven with strong ownership

• Able to operate at both strategic and execution levels

• Comfortable working in ambiguity and building from 0 to 1

• Strong communicator with structured thinking and business acumen