Campaign Activation Analyst

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

Step into the world of programmatic advertising and learn how data-driven campaigns come to life. As a Campaign Activation Analyst, you'll support the end-to-end activation of Samba audience segments across DSPs and digital platforms, ensuring campaigns are set up, trafficked, and optimized to deliver results. The Programmatic Activation team is the engine that connects Samba TV's data to real advertising outcomes — and this role is at the core of that execution.

What You'll Do

• Assist with the setup and trafficking of programmatic campaigns across platforms including The Trade Desk and DV360

• Monitor campaign delivery, pacing, and performance — flagging anomalies and recommending optimizations

• Support audience segment activation, QA processes, and platform troubleshooting

• Collaborate with the Measurement and Sales teams to align campaign delivery with client KPIs

• Maintain campaign documentation, reporting templates, and workflow trackers

• Develop familiarity with Samba's audience data products and how they translate into targeting strategies

What We're Looking For

• Bachelor's degree in Marketing, Advertising, Business, or related field (Class of 2026 preferred)

• Genuine interest in programmatic media, ad tech, or digital advertising

• Analytical and detail-oriented — comfortable working in spreadsheets and campaign dashboards

• Strong communication skills and ability to manage multiple campaigns simultaneously

• Exposure to DSPs or ad platforms a plus but not required — we'll teach you

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.