Category - Digital and Commercial Excellence Manager

Role Purpose

Drive revenue growth, profitability, and market share of the Crop Protection portfolio through strong portfolio strategy, pricing, and execution excellence.

Key Responsibilities

• Lead portfolio strategy and lifecycle management (launches, expansions, phase-outs)

• Deliver revenue and gross margin targets aligned to the Multi Year Plan

• Drive pricing strategy and value capture

• Lead product launches and campaign execution

• Ensure alignment between marketing, sales, and field execution

• Lead Local Product Concept Team (LPCT) for portfolio decisions

Success Metrics

• Revenue and gross margin delivery

• Market share and penetration

• New product launch success

• Pricing/value realization

• Forecast accuracy and portfolio health

Core Competencies

Technical Competencies

• Category & Portfolio Management

• New Product Commercialization

• Demand Generation Strategy

• Digital Marketing & Promotions Strategy

• Marketing Analytics & Insights

• Pricing & Value Proposition Development

• Market Intelligence & Competitive Analysis

Leadership Competencies

• Strategic Thinking & Market Insight

• Cross-Functional Leadership

• Innovation & Digital Mindset

• Results Orientation

• Stakeholder Management & Influence

• Decision Making Under Uncertainty

Behavioral Competencies

• Customer-Centric Thinking

• Data-Driven Decision Making

• Ownership & Accountability

• Agility & Adaptability

• Strong Communication & Influence

• Continuous Improvement Mindset