Digital Team Leader LATAM

We are looking for a Digital Team Lead to drive user acquisition and performance marketing across LATAM markets. This role is responsible for managing a team of UA managers, scaling paid channels, improving efficiency (CAC / ROI), and ensuring sustainable growth of new users across multiple verticals.

The ideal candidate combines strong hands-on performance expertise with team leadership and strategic thinking, and is comfortable operating in a fast-paced, data-driven environment.

Key Responsibilities

• Own and drive user acquisition strategy across LATAM.

• Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs.

• Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).

• Continuously test new channels, creatives, and optimization approaches.

• Identify and unlock new growth opportunities across markets.

• Lead and develop a team of UA Managers (Junior → Senior).

• Set clear goals, KPIs, and development plans for the team.

• Own budget allocation across countries and channels

• Make data-driven decisions on scaling, reducing, or reallocating spend.

Skills, Knowledge & Expertise

• 5+ years in performance marketing / user acquisition.

• Experience managing paid media budgets (6–7 digits monthly).

• Experience leading a team (or strong readiness to step into leadership).

• Experience with Google Ads (UAC / App campaigns), Meta Ads, TikTok Ads, Attribution tools (e.g. Appsflyer).

• Strong analytical skills (Excel / Google Sheets, SQL is a plus).

Job Benefits

• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company

• Hybrid work