Director Of Sales

WHO ARE WE

Founded in 2009, Garmany Golf is a luxury travel company dedicated to curating unparalleled experiences for discerning Guests with a passion for golf. Offering fully hosted experiences that go ‘Beyond The Fairway’ across global destinations and some of the finest links in the World, we deliver best in class service with unmatched expertise and a deep understanding of our Guests’ needs. We are not a commodity operator, we are a premium, relationship-led business operating across international markets, and everything we do, including how we sell, must reflect that.

THE PERSON

You are a natural revenue owner. Confident, credible, and motivated by pipeline, conversion, and results. You hold yourself and others to that standard, and understand that great sales leadership is equal parts execution and accountability.

You know how to operate in an evolving environment. You are not walking into a blank canvas, but you are not walking into a fully built system either. Some basics exist; discipline and consistency are still being developed. You assess what is working, reinforce it, and help embed the operating rigour the function needs without losing momentum on revenue.

You bring urgency and commercial edge. Drift is not something you tolerate. You surface stalled deals quickly, enforce clear next steps, and create a culture of follow-through, closing at pace without compromising the relationship.

You are a player-manager who leads from the front, carrying your own quota alongside managing the team. You coach and support, but you hold people accountable, have direct conversations when standards slip, and are not afraid to make difficult personnel decisions when the standard demands it.

You understand that how you sell matters as much as whether you sell. You create long-term Guest connections, represent Garmany with care and credibility, and collaborate across a decentralised team, partnering with Product, Marketing, and Partnerships to maximise every opportunity.

You are comfortable operating across time zones. This is a remote role anchored in PT. Garmany’s team and Guest base are global, and when a major deal is being curated, we move quickly.

THE SITUATION YOU WILL INHERIT

Garmany Golf has an established Guest base, a differentiated product, and a sales function that has delivered results. What it does not yet have is the infrastructure to deliver those results consistently and at scale. Systems, tooling, and operating discipline are still being refined. Reporting is not where it needs to be. Pipeline management is inconsistent. The team has capability but has not yet been held to a defined standard.

This role is not about starting from scratch. It is about stepping in with clear eyes, assessing what exists, reinforcing what works, and consistently enforcing the infrastructure as it evolves while delivering revenue in parallel.

WHAT SUCCESS LOOKS LIKE

In the first 90 days, you will have a clear-eyed view of the pipeline, process, and team capability, with a consistent operating cadence established and the team operating to it. Reporting and visibility will have improved materially.

By month 6, you will have full ownership of the pipeline and forecasting process, measurable improvement in conversion and deal velocity, and a team operating to clearly defined standards.

Beyond that, success is sustained revenue delivery, a team that is performing and developing, and a sales function that operates with the discipline and credibility that befits a business of Garmany’s standing.

THE ROLE

The Director of Sales is Garmany Golf’s primary revenue owner, operating in close partnership with the leadership team with clear ownership and authority over sales execution. You are directly accountable for pipeline conversion, deal velocity, and consistent delivery against monthly and quarterly revenue targets.

You will carry a personal quota alongside leading a small existing team, own the daily and weekly sales rhythm, and set the standard through your own performance as much as through your management. You will work directly with the Founder and CEO, who brings deep knowledge of the business and a vision to grow this role over time.

RESPONSIBILITIES

Revenue Ownership & Pipeline Execution

• Own revenue outcomes: accountable for pipeline conversion rate, deal velocity, and delivery against monthly and quarterly targets.

• Carry a personal quota and lead by example converting high-value opportunities across a relationship-led, internationally operating business.

• Drive urgency across all active opportunities: enforce defined next steps, surface stalled deals quickly, reduce drift, and make follow-through the standard, not the exception.

• Use data to monitor performance, identify trends, and implement strategies to improve conversion, velocity, and revenue contribution.

Sales Infrastructure & Operating Discipline

• Assess, reinforce, and help evolve the existing sales infrastructure, refining metrics, reporting standards, and dashboards to bring rigour and visibility to the function.

• Establish and embed a consistent operating cadence: pipeline reviews, deal progression check-ins, forecasting, and team rhythm meetings across a remote and distributed team.

• Own the forecasting process, producing accurate projections that enable confident planning across international markets.

• Continuously develop the operating model as the business grows, ensuring systems and discipline scale without losing pace or premium standards.

Team Leadership & Accountability

• Lead a small existing sales team with a clear mandate to raise standards, build capability, and grow the function, setting expectations from day one and maintaining them consistently.

• Hold the team accountable to activity standards, pipeline discipline, and targets. Celebrate performance, address underperformance directly, and never allow comfort to slide into complacency.

• Coach and develop team members on technique, closing, and proposal structuring in a high-touch, relationship-led context, raising the collective bar, not just supporting individuals.

• Be ready to deploy quickly. When major deals require in-person presence, you travel at short notice and represent Garmany at the highest level.

Guest Relationship Management

• Build and maintain strong Guest relationships with independent Guests and PGA Professionals across international markets, understanding both immediate and long-term needs.

• Ensure Garmany remains the trusted partner of choice not just for this trip, but for the next one. Trust and credibility are as important as the close.

• Drive repeat business and long-term loyalty, keeping Garmany front of mind between bookings.

• Champion the Garmany standard across every interaction: consistent, high-quality, from enquiry to post-trip, without compromising on commercial pace.

WHAT YOU BRING

Must Have

• Seven or more years in B2C or B2B2C consultative sales,