E-Retail Senior Manager

SENIOR MANAGER, E-RETAIL JOB DESCRIPTION

JOB TITLE:

Senior Manager, E-Retail

DEPARTMENT:

Marketing

REPORTS TO:

VP of Marketing

JOB SUMMARY:

The Senior Manager, E-Retail role is designed to lead digital acceleration strategy for the E-Retail business, strengthening every step of the online funnel for key partners. This role will drive impactful commercial plans and growth initiatives to boost dotcom sales, increase traffic, and acquire new customers, delivering revenue goals for iconic brands like Jimmy Choo, Coach, Montblanc, Kate Spade, Lacoste.

DUTIES & RESPONSIBILITIES:

Accelerate E-Retail Growth

• Drive strategic planning for seasonal campaigns and launches, ensuring alignment with brand objectives and retailer priorities.

• Leverage data-driven insights to optimize assortment, pricing, and promotional strategies across platforms.

• Champion innovation in digital activations by exploring new technologies and partnerships to enhance consumer engagement.

• Monitor and improve conversion funnels, identifying opportunities to increase basket size and repeat purchases.

• Collaborate with Marketing, PR, and Headquarter CRM team to integrate paid, owned, and earned strategies for maximum impact.

• Ensure compliance with brand guidelines and retailer requirements while maintaining premium positioning across all touchpoints.

Communication & Collaboration

• Act as the primary liaison between global and local teams, translating global strategies into actionable market plans.

• Lead cross-functional meetings to align Marketing, Creative and Sales Planning on E-Retail priorities.

• Provide thought leadership on E-Retail trends, educating internal teams and influencing decision-making.

• Foster a culture of agility and collaboration, ensuring quick responses to market changes and retailer needs.

• Represent IPLB in key retailer discussions, advocating for brand visibility and strategic investments.

Leadership & Strategic Impact

• Coach, mentor, and develop the Digital Media Associate Manager, fostering growth and building future leadership capabilities.

• Set clear objectives and KPIs, ensuring accountability and alignment with overall business goals.

• Drive a high-performance culture by promoting agility, collaboration, and continuous improvement.

• Champion cross-functional alignment by influencing stakeholders to prioritize E-Retail initiatives within the brand portfolio.

QUALIFICATIONS:

• Bachelor’s degree and 5–7 years of experience in eCommerce, retailer.com, DTC, or Digital roles.

• Proven ability to build brand awareness and execute digital communication strategies.

• Experience partnering with multiple retailers and identifying product and market trends.

• Background in Digital, Sales/eCommerce, or Marketing (fragrance experience preferred).

• Creative problem-solver who thrives in fast-paced environments and can manage multiple projects simultaneously.

• Strong attention to detail with the ability to work cross-functionally and demonstrate excellent communication and presentation skills.

• Highly proficient in Microsoft PowerPoint and Excel.

• Agile, innovative, and digitally curious, with a passion for driving growth and fostering strong relationships.