Geospatial and Analytics Turn spatial data into business insights
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Turn your spatial data
into
business insights
Overlay your business data onto Mappls vast
repository of map data layers to derive spatial insights
for taking informed business decisions.
Flagship Geoanalytics Capabilities
Geo-visualise your spatial data for better business planning
Catchment Analytics
Better understand your catchment area and the underlying consumer demographics to align your product or service offering.
Analyse key parameters within the catchment, such as
socio-demographics, accessibility, competition, population, point of interest (POI) data and more.
Site Selection
Identify locations for business expansion by generating geo-visualisations of potential sites based on a defined set of business parameters and rule-sets.
Analyse the business potential of individual sites across key parameters like demographics, affluence, POI, density and more.
Area Profiling and Consumer Behaviour
Geo-visualise how individual consumers and consumer groups select, buy, use goods and services across different geographies.
Conduct area segmentation and profiling basis factors, such as: marketing (design, price, promotion), personal (age, education, affluence), psychological (buying motives, perceptions), situational (physical surroundings at purchase), social (social status, reference groups).
Drive Time Analysis
Enhance the productivity of your sales and service teams by visualising on a map how far they can travel within a certain amount of time.
Drive Time Analysis also helps you assess the efficiency of a territory based on the number of customer locations or business POIs within acceptable driving distances, thereby enabling better planning for sales, marketing and business expansion activities.
Vehicular Movement Analytics
A key component of geospatial analysis is analysing vehicular movement data. Vehicular Movement Analytics allows you to geo-visualise traffic movement data for different geographies during different time-periods.
By overlaying traffic movement datasets and patterns onto your own mapped business locations (POIs) you can easily assess business performance across locations for better decision making.
Consumer Movement Analytics
Leverage real-world consumer movement datasets to derive critical business insights and apply them to your advertising and marketing campaigns.
Generate a range of consumer movement datasets to analyse consumer footfalls, population density at locations of interest (POIs), consumer movement behaviour and travel patterns across different geographic areas during different time-periods.
Use cases
Spatial analysis of your data across business areas
urbanisation, government
Built-up Area Change Detection
service coverage analysis
Coverage Analysis
business expansion
Potential Analysis
business intelligence
Outlet Profiling
business intelligence
Performance Analysis
business intelligence, business expansion
Performance and Comparative Analysis
service coverage analysis, business expansion
Coverage and Gap Analysis
crime analytics, risk analysis
Crime Analytics
risk analysis, BFSI
Accident Prone Area Analysis
risk analysis, BFSI
Negative Area Mapping
business intelligence, business expansion
Hot Spots and Cold Spots
business intelligence, delivery & logistics, ride-sharing
Proximity Based Lead, Order Allocation
dealer planning, business expansion
Network Planning
business expansion, business intelligence
Site Evaluation Analysis
road safety, navigation assistance, delivery & logistics
Route Risk Analysis
road safety, navigation assistance, delivery & logistics
Driver Maneuvering
road safety, driving behaviour, delivery & logistics
Driving Behaviour Analysis
road safety, driving behaviour, delivery & logistics
Driving Analytics
business intelligence, business expansion
Outlet Sanitization
advertising, business expansion
Outdoor Media Advertising Support
business expansion, business intelligence
EV Charger Site Selection
commodities movement, delivery & logistics
Natural Resources Movement
urbanisation, delivery & logistics, government
Toll Booth Wait Times and Queue Lengths
multimodal connectivity, government, delivery & logistics
Multimodal Network and Availability
multimodal connectivity, government, delivery & logistics
Airport, Seaport, Rail, Road Connectivity
Ready to get started?
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