Role Overview

We are looking for a Head of Strategy & Marketing who is equal parts:

• Market structure thinker

• Narrative architect

• Data-driven strategist

• Ecosystem operator

This is not a “brand marketer” role. This is a strategic leadership position responsible for:

• Designing and executing go-to-market strategy for a number of business lines and products

• Owning product positioning within the Solana ecosystem

• Translating complex on-chain mechanics into compelling narratives

• Driving validator, protocol, and ecosystem adoption

• Shaping token positioning and long-term strategic direction

Core Responsibilities

1. Strategic Leadership

• Develop and own the company’s GTM strategy across a number of different products

• Identify growth vectors within Solana (e.g., restaking, MEV, LSTs, on-chain liquidity programs, token launches)

• Anticipate ecosystem shifts

• Develop competitive landscape analysis across Solana and cross-chain infrastructure

2. Product Positioning & Narrative

• Articulate the product’s unique value within Solana’s architecture

• Build thought leadership around market structure, decentralization, transparency, and capital efficiency

• Craft messaging that resonates with:

• Core crypto-native builders Validators

• Institutional liquidity providers

• Token issuers

• Shape token positioning and incentive alignment messaging (in close coordination with legal)

3. Ecosystem Growth

• Build validator and protocol relationships

• Develop measurable ecosystem growth pipelines

• Drive adoption metrics (TVL, validator participation, revenue, protocol integrations)

• Work closely with BD to convert ecosystem interest into long-term alignment

4. Marketing Execution

• Oversee content strategy (X, research threads, whitepapers, dashboards, analytics releases)

• Launch product announcements and ecosystem campaigns

• Coordinate events, conference strategy, and ecosystem presence

• Build high-signal thought leadership (not noise)

5. Data & Performance Visibility

• Define and track performance KPIs

• Work with engineering to surface verifiable dashboards

• Translate on-chain metrics into market narratives

• Monitor validator conversion and retention metrics

6. Legal & Risk Coordination

• Partner closely with General Counsel on:

• Token communications

• Regulatory-sensitive positioning

• Public statements

• Ensure messaging aligns with compliance frameworks and avoids unnecessary regulatory risk

Strong Plus

• Experience working with:

• Solana validators

• MEV infrastructure

• LST/LRT ecosystems

• On-chain liquidity programs

• Prior token launch or token incentive design experience

• Experience working cross-jurisdictionally (US + offshore structures)

Summary: We are seeking a dynamic Head of Strategy & Marketing to drive strategic leadership and innovative marketing initiatives within the Solana ecosystem. This role is pivotal in designing go-to-market strategies, positioning products, and crafting narratives that promote ecosystem adoption and growth.

Responsibilities:

• Develop and implement go-to-market strategies for diverse business lines and products.

• Own and articulate product positioning within the Solana ecosystem.

• Translate complex on-chain mechanics into compelling and understandable narratives.

• Drive engagement and adoption among validators, protocols, and the broader ecosystem.

• Shape the positioning and strategic direction of tokens in collaboration with legal teams.

• Conduct competitive landscape analysis within Solana and cross-chain infrastructure.

• Build thought leadership on market structure, decentralization, and capital efficiency.

• Develop growth pipelines and drive adoption metrics like total value locked (TVL) and validator participation.

• Oversee content strategy, launch product announcements, and manage ecosystem campaigns.

• Define performance KPIs and ensure visibility into data for informed decision-making.

• Collaborate with legal teams to align messaging with compliance and mitigate regulatory risks.

Required Skills:

• Proven experience in strategic leadership and marketing within the blockchain or technology sector.

• Strong understanding of the Solana ecosystem and its components (e.g., validators, MEV, LSTs).

• Exceptional narrative crafting and communication skills.

• Ability to analyze market trends and ecosystem shifts for strategic advantage.

• Experience in driving ecosystem growth and engaging with core crypto-native audiences.

• Proficiency in developing and tracking performance metrics and KPIs.

• Experience coordinating with legal teams on regulatory-sensitive communications.

• Strong plus: Experience with Solana validators, token launches, and cross-jurisdictional operations.