Junior Influencer Marketing Manager

ASSISTANT MANAGER, INFLUENCER MARKETING/PR

LUXURY MARKETING – NEW YORK, NEW YORK

COTY is looking for smart leaders who are fast and passionate.

The Assistant Manager, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.

Responsibilities

As our Assistant Manager, you will report to our Senior Manager of Influencer Marketing/Public Relations and support the team in the development and execution of US press and influencer strategies for a portfolio of fragrance brands (BOSS and Gucci Fragrances) to maximize social content, press coverage and positive consumer engagement. The Assistant Manager will help shape and execute 360° programs that maximize brand awareness, consideration, and demand—spanning paid and earned influencer initiatives, press outreach and event execution. Additionally, they will support the team in budget management, external agency management, as well as the creation of strategic activation evaluations and recaps.

The Assistant Manager, PR & Influencer Marketing, should excel at managing multiple priorities, staying highly organized with strong communication skills, and approaching work proactively with a positive, collaborative mindset. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers and competitive brands setting those trends. The position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador both internally and externally, communicating effectively on behalf of the team/brands.

Your main focus:

• Influencer Management & Execution:

• • Assist in the creation, management and execution of US influencer paid campaigns and unpaid activations to secure extensive social coverage and awareness across a variety of social platforms in the US market

• Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up-to-date on top tier influencer brand partnerships and monitor competitive partnerships regularly; share updates to Leadership as requested

• Assist in management of external agencies on the execution of influencer initiatives, developing content briefings and contract negotiations to ensure strategic and executional excellence

• Support planning and execution of local and global events, tastemaker partnerships, sponsorships, and in‑market activations

• Oversee purchase order process for timely payments of agencies, influencer partners and contracted vendors

• Press Management & Execution:

• Assist in developing the US editorial strategy to help secure earned features, product placements, and brand storytelling moments

• Originate and execute pitches relating to brand news, innovations, trends and seasonal angles to key beauty editors and writers

• Manage creation and distribution of press materials, including press releases, fact sheets, media alerts, and Q&A documents

• Manage day‑to‑day press requests, including sample sends, image requests, product information, and expert commentary

• Develop and maintain strong editorial relationships to support ongoing earned press coverage

• PR & Influencer Reporting, Analysis & Recommendations

• • Oversee all PR and influencer reporting, including press coverage tracking, influencer performance monitoring, and recap development across platforms such as Traackr, DMR, and supplemental tools

• Analyze press and influencer activations to identify key insights, trends, and optimization opportunities that inform broader brand strategies

• Maintain and update trackers for pending requests, coverage status, influencer deliverables, and content performance to ensure real‑time visibility across programs

• Support the development of strategic recommendations that strengthen earned media impact, refine influencer partnerships, and enhance 360° campaign performance

• Business Processes & Operations

• Assist in managing detailed brand budgets across influencer, press, and event programs

• Oversee purchase orders, timely processing of invoices, and payments for agencies, influencer partners, and vendors

• Manage forecasts and product orders using SAP/Ariba and coordinate with local IM and cross‑functional teams

• Manage product closet inventory with accuracy, organization, and allocation strategy

• Ensure smooth operational flow between teams by maintaining organized documentation and efficient internal processes

• Team Support & Communication

• • Act as a liaison with Global Influencer Marketing, US/Global Marketing, Digital, Media, E‑Comm, and agency partners to support 360° communications

• Collaborate across the PR/IM team on cross‑portfolio initiatives, including desksides, award submissions, and press moments

• Communicate clearly and professionally on behalf of the department and uphold Coty’s luxury brand standards

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists of an Assistant Manager working closely together with Senior Managers, Directors and Coordinators across Luxury US Influencer Marketing & PR, as well as several departments such as Marketing, Global IM/PR, Mailroom and Product Development. The environment is fast-paced, supportive, and highly cross-functional, with a strong culture of teamwork, problem-solving, and shared wins.

Qualifications

We’d love to see candidates who have:

Essential:

• 4-year Undergraduate Degree in Communications or Related Field

• 3+ years of Public Relations, Influencer Marketing, Event Planning and/or related experience

• Experience in event management and execution

• Experience managing influencer campaigns

• Interest in the Beauty, Public Relations and Influencer Marketing industries

• Understanding of paid social, usage rights, and creator partnerships

• Strong organizational, administrative and written/verbal communication skills with high attention to detail

• Proven experience partnering effectively with cross-functional teams

• Shows initiative, integrity, dependability and a positive, proactive attitude

• Based in or near NYC with the ability to commute to the NYC office

• Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills, and resourcefulness; special skills required:

• Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized

• Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management

• Creativity and Innovation - Creativity, savvy, originality, brand understanding