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Ad Age
1M followers
🦎 GEICO is rolling out a new marketing effort that leans into the idea that insurance decisions are often less rational than we pretend.
Instead of hammering away at cost comparisons, the company is trying to spark a softer response built around how coverage makes people feel. The campaign, developed with The Martin Agency, signals a shift toward emotion as a brand value instead of a sales pitch.
Ultimately, the campaign calls for a little more human instinct and a little less autopilot. Read the full story: https://lnkd.in/dzwHf7Ph
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Ashley Busch
Quanata
• 987 followers
It really is both. Paid (or growth) and organic (or inbound) marketing truly thrive when they work together, rather than in isolation. Integration is where the magic can really happen for a brand, product or feature.
Why?
↘️ Paid Marketing without a strong Organic foundation can feel like pouring water into a leaky bucket. You get traffic, but without a strong foundation (content, education, trust), it's harder to sustain momentum without a solid base to capture and nurture interest long-term once the spending stops.
↘️ Organic Marketing without Paid is like having a powerful message that deserves a bigger stage but doesn't have one. You have valuable content, but without amplification, it struggles to reach the right audience and can feel like screaming into the void.
The real strength comes from integration:
✨ Paid marketing gives your best organic content the spotlight and reach it needs.
✨ Organic efforts build the trust, credibility, and authority that make paid conversions smoother and more meaningful.
By working and weaving them together, we create a more resilient, efficient, and effective marketing engine where the whole is truly greater than the sum of its parts.
#MarketingStrategy #DigitalMarketing #PaidMarketing #OrganicMarketing #IntegratedMarketing #InboundMarketing #GrowthMarketing
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Marketing+Advertising M&A News by Clare Advisors
1K followers
Ruder Finn, an independent marketing and communications agency, has acquired Missouri Creative, a UK-based creative agency specializing in visual storytelling, immersive design, and experience-led brand activation.
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Karsh Hagan
12K followers
Influencer marketing is more than one-off partnerships—it’s about building authentic storytelling at scale.
With Travel South Dakota, we created an influencer program designed to shift perceptions and spark curiosity. By working with creators whose voices already resonate in their communities, we showed the world that South Dakota has far more than just Mount Rushmore.
The outcome? A connected community, new audiences reached, and travelers inspired to add South Dakota to their bucket list.
This is what happens when influencer strategy becomes a powerful extension of a brand’s ecosystem.
Learn more: https://lnkd.in/gNQyXT9a
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Cathy Hepworth
Premise Health
• 950 followers
Here's why everyone should pay things forward.
When I was a senior in the Journalism/Advertising program at the University of Illinois, I wasn't looking for favors. I didn't have connections. On campus interviews were sparse due to ad agency mergers and an overall economic slow down.
A professor I didn't really know, Dr. Gordon White, called me to his office one day to tell me I needed to interview for a job in New York. He asked the company to make time for me a half hour before they were supposed to start interviews.
I got the job and it it started my career. I'll never forget his kindness and I hope people will also remember me as someone who has paid things forward. It's not when you ask for it; it's when you're seen.
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Mercy Samson
Firmora
• 686 followers
Is your firm invisible to AI search?
SEO as you know it is dead.
In 2026, clients aren't just "Googling", they are asking AI.
"Who is the best defense attorney in Chicago for a DUI?"