Manager, CRM (Email Marketing)

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.

With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

What does the role entail?

• Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives.

• Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features.

• A/B testing, automation, and performance analysis.

• Create engaging email & whatsapp content and design templates that resonate with our target audience.

• Analyze campaign performance metrics using tools like SFMC , providing insights and recommendations for improvement.

• Drive creative excellence to uplift the performance of campaigns.

• Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.

• Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis.

What would excite you?

• Complete ownership; there is minimal management and extreme autonomy

• High pedigree, high calibre team

• Contribute directly to the success of the business & the top-line impact

What would excite us?

• Bachelor's degree in business, marketing, or a related field. Master’s degree preferred.

• 5+ years of experience in CRM growth marketing role, with a strong track record of managing CRM systems.

• Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup.

• Deep understanding of Salesforce Marketing cloud platform.

• Exceptional analytical skills with a strong ability to interpret data and market trends.

• Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams.

• Excellent communication skills, with the capability to present strategic insights to stakeholders effectively.