Marketing Analyst — CRM

We are seeking a CRM Marketing Analyst to drive the analytical framework for personalization within our Superapp. This role is responsible for transforming behavioral data into actionable communication strategies that optimize the end-to-end user journey. You will provide the quantitative evidence required to scale our CRM operations, ensuring that all automated and ad-hoc engagements drive incremental value and long-term retention. This role requires expertise in marketing analytics, specifically across performance and CRM channels. You will collaborate closely with the product marketing team: build comprehensive dashboards, design & analyze tests, and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global CRM strategy.

Key Responsibilities

• Evaluate performance of marketing campaigns across CRM channels

• Build automated reports and dashboards to track channel efficiency, user acquisition & retention

• Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes

• Contribute to marketing budget planning by forecasting outcomes of proposed initiatives

• Partner with data engineering and marketing teams to improve data pipelines and ensure data quality

• Provide actionable recommendations to optimize customer journeys and increase conversion

• Develop and refine the analytical logic underpinning user segmentation & behavioral triggers

Skills, Knowledge and Expertise

• 3+ years of experience in marketing, product or growth analytics roles

• Proven track record working with CRM or performance channel data

• Strong SQL skills

• Python or R for statistical modeling, cluster analysis, and data manipulation

• Hands-on experience with BI tools (Tableau, Looker, etc.)

• Solid understanding of statistical analysis, A/B testing, incrementality measurement, and/or attribution modeling

• Ability to communicate complex findings in a clear, business-friendly way

• Professional working proficiency in English

Conditions

• Stable salary, official employment

• Health insurance

• Hybrid work mode and flexible schedule

• Access to professional counseling services, including psychological, financial, and legal support

• Discount club membership

• Diverse internal training programs

• Partially or fully paid additional training courses

• All necessary work equipment