Marketing Manager

We’re looking for a hands-on, creative Senior Marketing Manager to help launch and scale our Darkstores vertical in a new Southeast Asian market.
This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you.

Key Responsibilities

• Launch and grow the Darkstores vertical in a new market — from early tests to scalable marketing activities

• Drive end-to-end marketing campaigns: from insights and concepts to execution, optimization, and performance tracking

• Work closely with Product to shape in-app placements, messages, and user flows

• Collaborate with CRM teams to design mechanics, communication strategies, and high-impact user journeys

• Develop offline and on-ground branding initiatives (couriers, packaging, local activations) and ensure strong real-world execution

• Partner with local teams to deeply understand user needs and adapt communications to local culture

• Track performance, run experiments, and iterate fast based on data and insights

• Bring fresh creative approaches and help define the brand’s presence in the market

Skills, Knowledge & Expertise

• Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces

• Strong hands-on execution skills across multiple channels (digital, CRM, in-app, offline)

• Experience working with or promoting products in Southeast Asian markets is a strong plus

• Experience working in a matrix, cross-functional environment (with Product, CRM, Analytics, Ops, Local teams, etc.)

• Ability to work in ambiguity, set structure from scratch, and move fast

• Data-driven mindset with a creative edge

• Strong communication skills and comfort working cross-functionally

• Fluent English

Job Benefits

• Hybrid work schedule

• Stable salary, health insurance

• Unlimited opportunities for professional and career growth, regular external and internal training from our partners

• The opportunity to become part of an international team of professionals who create one of the greatest success stories in the global IT industry

• Initial training

• Probation period up to 3 months