Marketing Operations Manager

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

About This Role

We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Manager to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

Marketing Automation & CRM Management

• Manage and optimize HubSpot CRM, including workflows, lifecycle stages, lead scoring, and campaign attribution.

• Build and maintain marketing automation workflows to improve lead nurturing and engagement.

• Implement and monitor campaign tracking, ensuring accurate data capture across channels.

Data Management & Integration

• Maintain clean, structured, and reliable marketing data within HubSpot and Airtable.

• Manage data syncs and integrations between marketing platforms, CRM, and internal systems.

• Conduct regular audits to identify and resolve data inconsistencies or duplication.

Campaign Operations

• Support marketing teams in campaign setup, tracking, and performance monitoring.

• Ensure correct tagging, UTMs, and attribution logic are implemented across campaigns.

• Create scalable processes that allow faster campaign execution.

Reporting & Insights

• Build dashboards and reports to track pipeline contribution, campaign performance, and funnel metrics.

• Partner with marketing and sales teams to improve lead lifecycle visibility and conversion tracking.

• Translate data insights into recommendations for campaign optimization.

Process Optimization

• Continuously improve marketing operations workflows and documentation.

• Identify opportunities to automate repetitive tasks and improve efficiency across the marketing team.

AI & Process Innovation

• Explore and implement AI-driven tools to improve marketing efficiency, campaign optimization, and workflow automation.

• Identify opportunities where AI can enhance lead qualification, segmentation, reporting, and campaign personalization.

• Work with the marketing team to integrate AI-assisted workflows within the marketing tech stack.

About You

Qualifications

• Bachelor’s degree in Marketing, Operations, Business, or a related field

Experience & Skills

• 5+ years of experience in marketing operations, project coordination, or systems support

• Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools

• Strong organizational skills with exceptional attention to detail

• Comfortable managing timelines, documentation, and structured data

• Bonus: Experience using HubSpot

Qualities

• You are a process-driven problem solver

• You work well behind the scenes to enable seamless execution

• You are highly organized and proactive

• You enjoy managing structured systems and documentation

• You’re a collaborative team player with strong follow-through