Marketing & Pre-Sales Associate

Job Title: Marketing & Pre-Sales Associate

Location: Pune

Job Type: Full-Time

About TVARIT

TVARIT GmbH specializes in developing and delivering cutting-edge artificial intelligence (AI) solutions for the metal industry, including steel, aluminum, copper, cast iron, and more. Our software products empower customers to make intelligent, data-driven decisions, driving advancements in Predictive Quality (PsQ), Predictive Maintenance (PdM), and Energy Consumption Reduction (PsE), etc.

With a strong portfolio of renowned reference customers, state-of-the-art technology, a talented research team from prestigious universities, and recognition through esteemed awards such as the EU Horizon 2020 AI Prize, TVARIT is recognized as one of the most innovative AI companies in Germany and Europe.

We are looking for a self-motivated person with a positive "can-do" attitude and excellent oral and written communication skills in English.

About the Role

We are looking for a proactive and detail-oriented Marketing & Pre-Sales Associate to support our sales and business development efforts. This role bridges marketing execution, lead generation, CRM hygiene, event coordination, and pre-sales support. The ideal candidate will be highly organized, comfortable with outreach tools, data-driven, and capable of supporting multiple stakeholders across sales and marketing.

Role Summary

The Marketing & Pre-Sales Associate will be responsible for outbound lead generation, CRM data quality, event lead preparation, marketing content coordination, and pre-sales follow-up support. This role plays a critical part in strengthening pipeline generation, improving conversion efficiency, and ensuring smooth coordination between marketing and sales teams.

Key Responsibilities

1. LinkedIn & Sales Tools Outreach (Lead Generation & Qualification)

Send 250–300 personalized LinkedIn messages per week using LinkedIn Sales Navigator and other outreach tools.

Maintain a minimum 15% response rate for lead engagement.

Perform lead generation and initial qualification to identify high-potential prospects.

Maintain consistent follow-ups and nurture prospects until handover to the sales team.

2. Event Pre-Preparation & Appointment Setting

Prepare 80+ target companies / visitor leads before each event/expo.

Secure 10–12 pre-event intro calls / appointments with relevant prospects.

Conduct post-event analysis covering:

Event cost vs leads generated

Business opportunities created

Submit event-wise performance and ROI reports after each event.

3. HubSpot CRM Data Quality & Hygiene

Maintain 95% CRM data accuracy at all times.

Remove duplicate records weekly.

Ensure 100% of assigned leads are updated with correct pipeline stages, notes, and activities.

Regular audits of CRM data for consistency and completeness.

4. Marketing & Content Coordination

Collect 2–3 content updates per month from:

Industry associations

Partners

Online research

Upload 3–5 website or PPT updates per month with accurate content formatting and branding alignment.

Coordinate with internal stakeholders for marketing collateral updates.

5. Pre-Sales & Follow-Up Support

Ensure 100% follow-up on assigned leads within 48 hours.

Support the sales team with up to 10 pre-sales tasks per week, including:

Email drafting

PPT preparation

Market & company research

Prospect profiling

Key Skills & Competencies

Strong written and verbal communication skills

Experience using LinkedIn Sales Navigator, HubSpot CRM, and outreach automation tools

Excellent organization and follow-up discipline

Data-driven mindset with attention to detail

Ability to multitask and manage deadlines

Strong coordination skills with sales and marketing teams

Preferred Qualifications

1–4 years of experience in B2B Marketing, Pre-Sales, Lead Generation, or Inside Sales

Exposure to SaaS, AI, Data, or Technology services companies is a plus

Experience in event lead management and appointment setting preferred