Marketing Specialist (Social Media, Content Strategy, Ads & Product Marketing)

Location: Remote

Employment Type: Full-time

About the Role

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

Key Responsibilities

Social Media Management

• Own and manage social media presence across platforms such as TikTok, LinkedIn, and X

• Plan and execute structured content calendars aligned with growth goals

• Develop short-form video strategies targeting e-commerce brands and agencies

• Monitor engagement performance and continuously optimize content output

Content Strategy

• Build and execute a consistent multi-channel content strategy

• Translate product features into compelling educational and conversion-focused content

• Collaborate with internal stakeholders to develop thought leadership content

• Produce:

• short-form videos

• carousels

• product explainers

• insight-driven posts

• creator economy commentary

Paid Advertising Campaigns

• Plan, launch, and optimize paid campaigns across platforms such as:

• TikTok

• Meta

• LinkedIn

• Google (optional but preferred)

• Test creatives, audiences, and messaging variations

• Improve acquisition efficiency and conversion performance

• Track and report campaign performance metrics

Product Marketing

• Support the go-to-market strategy for new feature releases

• Help position AI-driven creator discovery and outreach tools clearly in the market

• Develop messaging frameworks for agencies and e-commerce brands

• Contribute to landing page messaging and campaign narratives

Growth & Analytics

• Track and report on key marketing KPIs

• Identify opportunities to scale acquisition and engagement

• Run experiments across content, positioning, and paid channels

• Support pipeline generation and brand awareness initiatives

Ideal Candidate Profile

Required

• 2–5+ years of experience in growth marketing, social media marketing, or product marketing

• Strong experience managing social media for SaaS, creator economy, or e-commerce brands

• Experience running paid acquisition campaigns

• Ability to create high-performing short-form content

• Comfortable working in a fast-paced startup environment

• Strong execution capability (not strategy-only)