Our Purpose

Pentland Brands has a purpose:

'Pioneering brands that make life better'.

From our humble beginnings as the Liverpool Shoe company in 1932 we have a proud history of being pioneers, that has led us to the business we are today and the family of brands that we operate.

We stay true to our purpose by focusing on being there for our consumers in the moments that matter – from first steps to great achievements. Every single one of our brands is focused on making a difference to our consumers lives; helping them to live positive, active, sustainable lifestyles.

Our Principles

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Consumers Rule

Learn from how they live. Work tirelessly to turn them into fans who believe in, spend time with, advocate for, and keep coming back to our brands. Pay attention to competitors, but obsess over consumers.

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Make It Better

Stay curious, look outside, learn from the best in the world and apply it. Continually strive for new ways for our business to be better and achieve more wiht less. Think ahead.

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Make It Simple

Simple is best. We're a complex business. We need to become simpler. It's not always easy, but it is always possible.

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Act Like An Owner

Don't walk past a problem or an opportunity. Owners care. They don't wait for someone else to deal with issues. Be 'all in' no matter what the task is.

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Be Bold, Act Now

Have believe in our potential. Stop hesitating and act. Don't wait for tomorrow. Play offense and drive the unexpected. Take calculated risks.

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Speak Your Mind

Speak candidly, courageously, and listen openly. Be prepared to be wrong. Speak up for the sake of others and in the spirit of building the best possible Pentland.

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Do The Right Thing

We are continually evolving, but will always be underpinned by our commitment to doing the right thing, even if it isn't the easiest thing.

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Trust in One Another

Together we are stronger. Teams win by working together. Connect and collaborate, then trust others to play their part.

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Be Kind

Care for others genuinely. Be humble, never discriminate, be compassionate, and be a positive force in other peoples' lives.

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