Product Manager - Cards.RBG - Head + Product.41.Retail Banking Group

Responsibilities

• To understand and define customer segments and establish strategies for product development based on customer needs and wants.

• To consistently understand customer needs through consumer research and to define areas of alliances and customer benefits to bring best in category product features.

• To enhance the scope of business through targeting new segments, processes and product approaches.

• To launch innovative products targeted towards the preferred segments based on potential, profitability and business needs.

• Launch platinum cards which will be the key driver for future growth and profit.

• To work with sales to define acquisition channels and sales objectives for the business and to define the overall acquisitions strategy year on year.

• To define a segmented strategy of the segments most profitable and targetable by the business.

• To pitch, win, execute and implement co-branded card programs to provide a consistent and energetic proposition for the distribution channels.

• To manage the co-branded relationships to ensure alignment with the overall business needs of the business.

• Manages the fee income revenue lines of the cards product to ensure achievement of annual business targets.

Qualifications

• Post Graduate in Marketing Management

• 8-9 years Marketing & Brand management experience with specific exposure of at least 3 years in a leading credit cards business.

• Excellent leadership, interpersonal and communication skills required to be able to implement and coordinate new product launches, product revamps and other promotions, obtaining internal cross-functional support.

• The job involves strategic vision and a good understanding of the dynamics of the cards business, especially from a revenue perspective.

• The job holder should have the balance, judgement and maturity to independently evaluate and execute internal new product ideas and offers from external partners.

• Excellent analytical skills are required to be able to track portfolio trends and identify weaknesses / opportunities to capitalize on the acquisition opportunities.

• Good PC skills and system / process understanding to enable the individual to be 'hands-on' when involved with new product development, process automations and MIS generation.