Product Manager

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November 15, 2021

Purpose of the job

• Executes the technical and operational part of product strategy

• Controls the technical specifications for a specified set of products.

• Is a major stakeholder in devising product messaging

• Communicates the vision and value of new products to the sales team and develops sales tools that facilitate the selling process

• Coordinates and facilitates cross-team product-related projects

• Obtains insights into customers’ usage of current products, untapped opportunities and buyer personas, through

• presentations and meetings with customers

• interviews, surveys, focus groups and sales data

• Uses market research data to establish product pricing

• Creates the information content of the following deliverables for stakeholders:

• Sales: presentations, Q&A/wiki, battle cards, cheat sheets

• Marketing: social media, website and blog content

• Management: competitive analysis, product strategy execution follow-up

• Performs User Acceptance Testing at the end of the sprint

• Researches competitor offerings

• Checks in a dialogue with stakeholders that the user stories have sufficient clarity for developers to implement.

• Investigates existing solutions and prior requests for similar features.

• Prioritizes user stories under supervision and in collaboration with the stakeholders.

Main duties

Management of the backlog

• Takes care of the backlog from the product management perspective

• Periodic backlog grooming sessions according to process with R&D stakeholders

• Regular syncs on progress with management

Interaction with commercial stakeholders

• Provides clear information with all relevant data.

• Uses official communication tools to leave a trail.

Knowledge management and best practices

● Is familiar with the best practices for product management

Other duties

● Conducting internal cross-trainings as needed

● Demos the product changes pre-release to the stakeholders together with the tech team

Required knowledge and skills

Work experience

• Experience in working in the programmatic advertising industry, in a DSP or DMP context

• Experience in writing requirements and managing a backlog

• At least 2 years’ experience of product management

• Experience of working in the customer interface

• Knowledge of agile development

• Undergraduate degree or equivalent experience

• Corporate language skills; fluent written and spoken English

Competence factors

• Understanding company’s business and needs

• Proven ability to write well-defined user stories and requirements that have clear, testable acceptance criteria

• Excellent problem solving skills

• Analytical mindset

• Systematic approach to working

Other skills

• Strong sense of responsibility

• Good teamwork skills

• Ability to work efficiently under pressure

• Excellent verbal and written communication skills

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