Sales Lead - USA & Canada
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About us 👇🏼
lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.
Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.
Today, we’re a profitable B2B SaaS company valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.
The Mission
We are looking for a hands-on US Sales Team Lead to elevate our NAM sales motion to the next level.
The US is already our #2 market (~30% of revenue), and we want to make it #1.
But we’re not looking for a corporate “director.”
We want a builder, operator, and coach.
Your mission:
• Improve outbound execution
• Increase pipeline quality
• Raise performance standards
• Develop AEs into killers
You will directly manage a squad of AEs and work closely with Product, RevOps, and Growth
This is not a strategy-only role.
This is execution + coaching + systems.
What You’ll Actually Do
1️⃣ Be in the Deals
• Join discovery calls weekly
• Review SPICED notes
• Help structure closing plans
• Push back on weak qualifications
• Improve multi-threading and champion building
If a deal is above $20K ARR → you’re in.
2️⃣ Upgrade the Outbound Motion
• Improve messaging
• Improve targeting
• Enforce pipeline coverage (4x minimum)
• Make AEs accountable for self-sourcing
• Raise activity quality (not just volume)
We don’t want a manager watching dashboards.
We want someone fixing execution.
3️⃣ Raise the Coaching Standard
• Weekly deal reviews
• Call feedback
• Real qualification discipline
• No “happy ears”
• Clear exit criteria per stage
If a rep says “it looks good” you ask:
• Where’s the economic buyer?
• What’s the timeline?
• What happens if they do nothing?
4️⃣ Drive Performance & Culture
• Set clear standards
• Hold reps accountable
• Build competitiveness
• Create intensity without toxicity
• Raise quotas over time
We want a high-performance culture, not comfort.
What Success Looks Like
• Win rate improvement (clear + measurable)
• Stronger outbound contribution
• 4x+ pipeline coverage consistently
• Higher average deal size
• AEs consistently hitting quota
• Clean HubSpot hygiene
Profile We’re Looking For
• 6–10 years in B2B SaaS sales
• 1year + as first-line manager OR elite AE ready to step up with outside management experience
• Proven overperformance (President’s Club type)
• Experience managing ACVs $10K–$100K+
• Strong deal inspection discipline
• Comfortable being direct and demanding
• CRM-native (HubSpot or Salesforce)
• Obsessed with performance
• AI enthousiast
Bonus:
• SalesTech / Sales Engagement background
• Experience managing both inbound & outbound
• Familiar with structured qualification frameworks
Who This Is NOT For
• Corporate director who only does strategy
• Manager who avoids confrontation
• “Good vibes only” leader
• Someone uncomfortable being in the weeds
Why This Role Is Different
• High standards
• AI-first sales org
• Product-led + sales-led hybrid motion
• Massive growth ambition
• Real ownership
Compensation
Competitive base + aggressive variable
Clear performance-based progression
Potential path to Director once proven
Interview Process
• Talent screen with Victoire
• Deep dive with Yann VP of Sales (deal inspection simulation)
• Business case
• CEO interview
• References