Senior Content Strategist, Digital Experience

Role : Senior Content Strategist, Digital Experience/ Senior UX Content Strategist/Information

About The Role

The City of New York is reimagining nyc.gov, and we're looking for a Content Strategist to help make city government more accessible to every New Yorker. In this role, you'll translate complex policies, laws, and processes into clear, plain-language web experiences that guide residents through everything city government has to offer. If you're a sharp writer who loves research, thrives in collaborative environments, and finds purpose in public service this role is for you.

What You'll Do

• Develop content requirements and outlines for guided user experiences across nyc.gov

• Write compelling, plain-language web copy in compliance with the NYC Web Content Style Guide

• Interview subject matter experts from across city agencies to understand and distill complex topics

• Build and audit inventories of existing site features and content

• Analyze Google Analytics data to understand user behavior and inform content decisions

• Research city laws, policies, and processes to ensure accuracy and clarity

• Deliver polished content artifacts on strict deadlines

• Conduct quality assurance and provide critical feedback across content workstreams

• Define and track key performance indicators for content deliverables

Required

What We're Looking For

• 10+ years of full-time experience as a Content Strategist, Editorial Strategist, Information Architect, or in a comparable role

• Strong copywriting skills with a portfolio of published work

• Experience writing to a style guide

• Strong research and analytical skills

• Excellent interpersonal skills comfortable organizing meetings and collaborating with diverse stakeholders

• Proven ability to self-manage tasks and deliver on deadline

• Working knowledge of Google Analytics (ability to run traffic reports and apply insights to content)

• Experience using user research to inform content decisions

Preferred

• Bachelor's degree in Journalism, Communications, Creative Writing, Digital Media, or a related field

• Background in government, higher education, or nonprofit settings

• Experience writing in plain language at a sub-7th grade reading level

• Hands-on experience with a modern content management system (CMS)

• Ability to navigate complex approval workflows involving legal, policy, and executive stakeholders

• Familiarity with New York City and how residents engage with city services