Senior Manager - Channel Expansion & Operations

American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.

The Senior Manager, Channel Expansion & Operations, is responsible for expanding our footprint into new brand-led channels and managing channel operations. This person will help us test new ways to reach and engage business audiences to drive incremental upper-funnel awareness and consideration. They will also help oversee the operations for our Amex Business brand channels across Facebook, LinkedIn, and Instagram. This includes ensuring we have compliant processes for launching organic and paid content, and alignment across the organization on channel management best practices.

Responsibilities

• Lead the exploration, evaluation, and pilot execution of new brand-led marketing channels (e.g., emerging platforms, partnerships, content formats) to drive incremental B2B awareness and consideration

• Develop and scale a structured test-and-learn agenda, using data and insights to inform channel expansion decisions

• Partner with internal marketing and content teams to tailor and optimize messaging for new and existing channels

• Own end-to-end channel operations for Amex Business social platforms (Facebook, LinkedIn, Instagram), ensuring consistent execution and performance

• Establish and manage governance, compliance, and approval processes for organic and paid content launches

• Align across marketing teams to standardize campaign processes, controls, and channel best practices

• Collaborate with Enterprise and Digital channel teams to evolve operational models and drive continuous improvement

• Monitor, analyze, and report on channel performance; translate insights into actionable optimizations and strategic recommendations

• Drive operational excellence by identifying inefficiencies and implementing scalable workflows, tools, and solutions

• Stay current on industry trends, platform updates, and competitive activity to inform innovation

• Manage external agencies and platform partners to deliver impactful and innovative plans

• Lead and develop direct reports and/or contractors, fostering a high-performing and collaborative team environment

Qualifications

• 5+ years of experience in marketing, digital, or content strategy, preferably in B2B environments

• Strong background in social media and experience with organic and/or paid campaigns

• Experience building and managing marketing processes, including governance and compliance

• Interest and familiarity with new and emerging marketing channels, e.g., Reddit, LLMs, podcasts, Substacks, etc.

• Proven ability to launch new initiatives and operate effectively in ambiguous, fast-paced environments

• Strong analytical, project management, and problem-solving skills

• Demonstrated ability to influence cross-functional stakeholders and lead change

• Excellent communication and presentation skills, including senior leadership engagement

• Experience managing agencies and external partners

• People leadership experience with a focus on development and team engagement

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.