Senior Performance Marketing Lead

About Testsigma

Testsigma is the category-defining low-code test automation platform. We make it fast and easy for QA teams to automate testing at speed and scale — without writing code. Teams author test cases in plain English and run them across thousands of browsers and devices.

Our customers include Cisco, Samsung, Bosch, Honeywell, and the American Psychological Association. We are backed by Accel, MassMutual, and Strive, with headquarters in San Francisco and engineering teams in Bangalore.

Role Summary

We are hiring a Senior Performance Marketing Lead to own paid pipeline generation across our highest-priority growth channels. This is a full-ownership role — you will build and run paid search, ABM, Reddit, and intent-based programs (Capterra, G2) end-to-end. You will be directly accountable for MQL quality, CAC efficiency, and paid contribution to ARR.

You will work closely with marketing and sales leadership. Your output is pipeline, not impressions.

Key Responsibilities

• Own full-funnel paid search across Google and Bing — branded, non-branded, competitor, and category terms targeting QA leads, engineering managers, and VP-level buyers in mid-market and enterprise

• Build and manage LinkedIn ABM programs: matched account audiences, account engagement scoring, pipeline influence tracking — in coordination with sales

• Run Reddit advertising — community and interest targeting, creative testing, conversion benchmarking for a technical B2B audience

• Manage intent-based platforms including Capterra and G2 — budget, review strategy, and lead quality

• Own paid budget allocation across all channels with weekly spend-vs-performance accountability

• Build and maintain attribution infrastructure: UTM governance, pixel and tag management, GA4 configuration, CRM pipeline connection

• Create and maintain Looker Studio dashboards — weekly reporting for marketing, monthly for leadership

• Design and execute structured A/B and multivariate tests across ad copy, creative, and landing pages with documented learnings

• Track, report, and improve CAC, MQL-to-SQL conversion rate, and overall paid pipeline contribution

Required Qualifications

• 4–6 years in performance marketing with direct ownership of paid search budgets above $300K/year

• 2+ years in a B2B SaaS company with understanding of enterprise buying cycles and how paid fits in

• Hands-on ABM execution — built and run 1:few or 1:many paid ABM programs end to end

• Google Ads expertise including Remarketing, Display, Discovery, and Performance Max

• LinkedIn Ads with account-level targeting — matched audiences, job function layering, seniority filters

• Attribution setup experience — built or rebuilt UTM systems and connected paid data to CRM pipeline stages

• Looker Studio dashboard creation that leadership actively uses

Strong-to-Have

• Reddit Ads with measurable B2B conversion outcomes

• Capterra or G2 campaign management with documented ROI

• BigQuery for joining ad platform data with CRM data

• Experience presenting paid performance directly to C-suite or board stakeholders

• Marketing automation platform experience

• Master's degree (advantage)

What Success Looks Like

• Makes budget reallocation decisions with data and defends them confidently when challenged

• Kills campaigns that are not working — does not run them because they are familiar

• Designs tests before launching — does not test retrospectively

• Can distinguish between an MQL quality problem and a sales follow-up problem, with data to prove it

• Builds ABM programs proactively in coordination with sales — does not wait for account lists

• Communicates CAC trends and attribution gaps in plain language to any audience

What We Offer

• Competitive salary with performance bonus

• Meaningful equity — we expect you to think like an owner

• Flexible working hours

• 100% company-paid medical insurance

• Daily catered lunch and free snacks (office days)

• Flat structure — direct access to leadership and real ownership from day one