Senior SEO Specialist

ACCOUNTABILITIES & ESSENTIAL FUNCTIONS

• Review reports to identify and drive SEO initiatives and campaigns.

• Determine the best strategies to ensure maximum SEO optimization opportunities.

• Research, identify, and implement changes on key landing pages for organic ranking success.

• Determine and drive direction for targeting, assigning URLs, and metadata before the creation of content.

• Determine how and where Mouser will conduct targeted keyword research for discovery, expansion, and optimization.

• Responsible for initiating the building and maintenance of reports and dashboards for SEO best practices.

• Document SEO industry trends, developments, algorithms, ranking factors, and how they can affect our business or industry.

• Develop Mouser and ecommerce business acumen.

• Perform administrative duties with the SEO department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.

• Set meetings at regular intervals with external teams to align objectives and gather insights.

SKILLS & CERTIFICATIONS

• Skill evaluation: Behavioral (80%)

• Experience with analytics tools such as Google Analytics, Omniture, Google Search Console, Lighthouse, Similarweb, BrightEdge, Conductor, Moz, Screaming Frog, etc.

• Understanding of SEO guidelines, search engine algorithms, and ranking factors.

• Knowledge of keyword research and data mining tools.

• Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.

• Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.

• Interacts effectively with individuals and groups inside and outside the organization.

• Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.

• Works effectively both independently and as a member of a cross functional team.

• Uses sound judgment to identify issues and escalates when appropriate.

• Contributes to improvements in processes (technical or business) used by multiple departments.

• Strong experience with all Microsoft Office applications.

• Multilingual a plus (but not required).

• Ability to set and track goals.

SEO Specialist I

• Bachelor's Degree in a related discipline or work experience.

SEO Specialist II

• Establish, maintain, and continuously build on Mouser and ecommerce business knowledge.

• Track, report, and evaluate website analytics for SEO initiatives and campaigns.

• Perform analysis and research for the development of reports and presentations for SEO successes and opportunities.

• Research, identify, and implement changes on key landing pages for organic ranking success.

• Perform competitor analysis to surface advantages and gaps.

• Build reports for keyword target rankings in multiple Search Engines, countries, and languages.

• Develop, maintain, and provide SEO training across multiple internal departments on how they can directly optimize copy and landing page content to strengthen organic rankings.

• Maintain and actively pursue awareness of SEO Industry trends and changes and share this knowledge with the SEO team.

Requirements

• Bachelor's Degree in a related discipline or work experience.

• 2+ years SEO experience required. For internal candidates, experience can be a combination of internal and external experience.

SEO Specialist III

• Serve as a subject matter expert within SEO.

• Demonstrate Mouser business acumen.

• Develop optimization strategies that increase Mouser’s search engine result rankings.

• Perform competitive analysis and develop reporting on direct competition and strategies.

• Identify, report, and recommend improvements for SEO at the site level.

• Mentor peers in learning and building proficiency in Mouser, Internet Business, business analysis, and SEO Specialist skills.

• Participate in and suggest processes and standard improvements to build the skills and practice of SEO Specialists.

• Create and maintain SEO policies and requirements

Requirements

• Bachelor's Degree in a related discipline or work experience.

• 4+ years SEO experience required. For internal candidates, experience can be a combination of internal and external experience.

Senior SEO Specialist

• Demonstrate extensive Mouser business acumen.

• Develop and implement the strategy for collaboration between SEO & SEM activities globally.

• Schedule, coordinate, and host regular meetings with SEO Team and external members to share or gain knowledge of SEO, Mouser, Distribution, Industry, or Products.

• Research, evaluate, & recommend external tools for efficiency improvements.

• Lead peers in learning and building Mouser business acumen, Internet Business processes, and SEO Specialist skills.

• Drive continuous improvements to strengthen skills and SEO best practices.

• Identify, determine, and implement the building and maintenance of reports using search platform data as well as data from additional sources.

• Team subject matter expert.

Requirements

• Bachelor's Degree in a related discipline or work experience.

• 6+ years SEO experience required.

• Internal candidates:

• Experience can be a combination of internal and external experience.

• Minimum Highly Effective performance in current role.