User Acquisition Manager

User Acquisition Manager

We are seeking a User Acquisition Manager who will drive growth through effective paid advertising strategies and continuous campaign optimization.

Requirements:

• 3+ years of experience managing Google Ads (PPC, UAC, YouTube), Apple Search Ads, focusing on fintech projects;

• Basic experience with Microsoft Ads (Bing) and DSP platforms;

• Proven track record of managing budgets exceeding $100,000 per month;

• Strong understanding of digital marketing metrics and analytics;

• Upper-intermediate English;

• Familiar with the US market;

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Responsibilities:

• Optimize and enhance advertising campaigns to identify opportunities for specific product types and audiences to increase conversion and ROI;

• Build out A/B tests and testing plans;

• Understand the marketing funnel and main metrics, optimize, analyze, and improve them;

• Collaborate closely with the Marketing Team, Developers, Designers, and Copywriters for ad creation;

• Searching for new potential traffic sources and connecting additional advertising platforms;

• Quickly analyze and identify changes in key performance metrics, collaborating closely with the product team to determine underlying causes and drive data-informed decisions;

• Analyze the effectiveness of the campaign and use this data to inform future campaigns

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