Assistant Manager, Digital Acquisition & Partnership

The Assistant Manager, Digital Acquisition is responsible for driving online acquisition of high value customers through driving effective digital marketing strategies. The Executive will be responsible in driving customer acquisition, engagement and delivering outstanding digital experience.

Responsibilities

• Build digital card acquisition strategy with external partners and agencies with a focus on Content Marketing on Social Media (IG) and Paid Media including Social, Display & Search

• Optimize marketing investments to drive high value acquisitions, increase cost efficiencies and delivering key measurement metrics for card acquisition and performance targets

• Work with creative, media & social agencies to develop market & audience relevant content and execute according to business goals and media plan

• Identify improvement areas in the end-to-end customer journey to drive incremental card applications and new card member accounts

• Independently run marketing campaigns, understand end-to-end processes from digital marketing, digital acquisitions, applications processing, gift fulfillment, customer servicing, digital capabilities, operational risk and compliance requirements to ensure campaign success

• Conduct post-campaign analysis and report for acquisition campaigns to determine the success factors to further improve on future campaigns

• Lead regular agency reviews, drive discussions, implementations, follow ups and provide recommendations and insights for optimization

• Build strong and effective internal cross line of business and external partners’ relationships to ensure strategy alignment and smooth facilitation of project implementation while ensuring compliance to all legal and regulatory requirements

• Run end-to-end project delivery, project status reporting, risk management and issue escalation, ensuring that projects are delivered timely and within scope

Qualifications

• Degree in Marketing or Business-related fields

• Analytical, sound business and financial competence, attention to details and comfortable with centralized work processes

• Independent and self-motivated, with a passion to identify opportunities, propose new concepts to drive innovation and changes in acquisition strategies

• Excellent communicator with good relationship management skills and able to effectively manage internal and external partners

• Flexible, open-minded and proactive under constantly evolving environment

• Ability to work both independently and with a cross-functional business unit

• Ability to prioritize, work on multiple simultaneous tasks in a matrix and fast paced environment and under pressure to meet multiple deadlines

• Solid project management and execution experience with growth mindset

• Strong Will to Win and passion for acquisition marketing

• A good grasp on digital marketing and social media strategies