Category Manager - F&V (Quick Commerce)

About SuperK

SuperK is reimagining grocery retail for small-town India.

We operate a rapidly growing network of modern convenience stores powered by technology — combining strong on-ground operations with digital commerce across retail, e-commerce, and quick commerce.

Our Quick Commerce (QCOM) business is focused on delivering reliable, fast, and affordable grocery experiences to customers in Tier 3/4/5 towns.

About the role

We are looking for a Category Manager – Fruits & Vegetables (Quick Commerce) to own the end-to-end performance of the F&V category for our quick commerce business.

This role requires a strong operator-builder mindset. You will act as the Business Owner for F&V, responsible for assortment, sourcing, pricing, availability, wastage control, vendor management, promotions, and overall P&L performance. You will work closely with sourcing, supply chain, dark store operations, merchandising, tech, and marketing teams to build a high-performing, scalable F&V business delivering freshness, availability, and customer trust.

What you will be doing

Category Ownership & Growth

• Own the complete P&L for the Fruits & Vegetables category in Quick Commerce

• Define and execute category growth strategy across fresh produce

• Build category plans to drive revenue, margins, and repeat customer behavior

• Drive category expansion based on customer demand, local preferences, and seasonality

Assortment & Merchandising

• Build and optimize assortment across fruits, vegetables, herbs, and staples

• Ensure hyperlocal assortment relevance based on city/store clusters

• Continuously improve SKU productivity and category mix

• Drive merchandising and visibility across app/storefront to maximize conversion

Sourcing & Vendor Management

• Identify, onboard, and manage farmers, aggregators, mandis, and supply partners

• Negotiate commercials, procurement models, and service-level agreements

• Build strong supplier relationships to improve cost, quality, and reliability

• Develop alternate sourcing models for supply continuity

Pricing & Monetization

• Own pricing strategy balancing competitiveness, customer value, and margin

• Manage dynamic pricing based on mandi trends, seasonality, and demand

• Drive promotions, bundles, and campaign planning

• Identify additional monetization opportunities through supplier-funded programs

Inventory, Availability & Waste Management

• Ensure high fill rates and best-in-class on-shelf availability across dark stores

• Work closely with planning and operations to optimize inventory turns

• Minimize wastage, shrinkage, and dead stock through better forecasting and replenishment

• Improve freshness metrics and reduce stock-outs

Operations & Quick Commerce Excellence

• Partner with dark store and supply teams to ensure seamless daily execution

• Build SOPs for receiving, grading, storage, and handling of fresh produce

• Improve operational efficiency across procurement-to-customer delivery

• Support new city/store launches and scale-up readiness

Data & Performance Tracking

• Track key KPIs: revenue, margin, fill rate, stock-outs, inventory turns, wastage %, freshness score, and vendor performance

• Use data to identify growth opportunities and corrective actions

• Build repeatable category playbooks for scale

What we would like to see in you

• 4–8 years of experience in Category Management / Buying / Sourcing within Fruits & Vegetables / Fresh / Grocery / Quick Commerce

• Strong understanding of fresh supply chains, mandi dynamics, and perishables management

• Experience in end-to-end category ownership including P&L

• Strong vendor management and negotiation experience

• Deep understanding of forecasting, inventory planning, and wastage control

• Analytical mindset with strong operational rigor

• Comfortable working in a fast-paced, high-growth environment

• Prior experience in Blinkit, Zepto, Instamart, BigBasket, or similar is a strong plus

Job Location: Bangalore

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