• Course Duration
06 months

• Mode
Live Online

• Commencement Date
12th January 2025

• Application Closure Date
Closed

• Session Timing
Sunday 10:00 am to 1:00 pm

Programme Overview

In a world where the global digital ad spending market is expected to surpass around US$ 1.26 trillion with a CAGR of 9.70% by 2032 (*Precedence Research) and continues to soar, stand out with an Executive Certificate Programme in Digital Marketing by CEP, IIT Delhi— your gateway to becoming an industry-ready digital marketing expert. Designed for life long learners, from fresh graduates and mid-level professionals aiming to enhance their strategic outlook, this cutting-edge programme offers an end-to-end understanding of the digital marketing landscape.

Gain the expertise to harness the power of analytics, create captivating marketing campaigns, and optimize your revenue streams. Whether you’re embarking on a career shift into the dynamic field of digital marketing or you’re an entrepreneur looking to supercharge your business growth, this programme empowers you with the essential skills and insights to excel in the digital marketing landscape. Prepare to become a forward-thinking digital marketer and maintain a competitive edge in the ever-evolving digital sphere.

Admission Criteria

Eligibility

• Graduation (10+2+3) or in the final year of graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.

• Minimum one year of work experience is required.

Screening & Selection Criteria

• Screening and selection will be done by IIT Delhi.

Attendance

• Minimum of 60% attendance is mandatory as per IIT Delhi’s discretion.

About IIT Delhi

The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training, research and development in science, engineering and technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.

Since its inception, over 48000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, Humanities and Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained a Degree in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics, or are with NGOs. In doing so, they have significantly contributed to the building of this nation and to industrialization around the world.

• 2nd Rankas per QS World University Rankings (2024) in India

• 4th Rank as per NIRF India Management Rankings (2024)

Pedagogical Methodology

🧑‍🏫

Lectures

📚

Case Studies

🎯

Capstone Projects

💡

Simulation

Learning Outcomes

Mastering Marketing Fundamentals

Uncovering Consumer Behavior and STP Strategies

Developing Forecasting Expertise

Grasping Essential Marketing Mix Components

Exploring Integrated Marketing Communications (IMC)

Understanding the Product Life Cycle (PLC)

Achieving Effective Brand Management

Attaining 360-Degree Insights into Digital Marketing

Navigating Advanced Digital Marketing Strategies

Admission Process

• 1
Eligibility of Applicant

• 2
Application Submission

• 3
Screening & Shortlisting

• 4
Admission & Fee Payment

• 5
Book your Seat

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Syllabus Breakdown

• •

• •

• Introduction to Management

• Understanding Consumer Behavior

• Segmentation, Targeting, and Positioning (STP)

• Forecasting

• Marketing Mix

• Integrated Marketing Communications (IMC)

• Product Life Cycle (PLC)

• Effective Brand Management

• Basics of Digital Marketing

• Understanding the Digital Consumer

• Website Design & Development

• Leveraging Social Media

• Digital Identities and Branding

• Content Creation

• Blogs/ Videos

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Email Marketing

Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

• Strategic Digital Marketing

• Media Planning Strategies

• Advertising on Social Platforms

• Analyzing and Monitoring Campaigns

• E-commerce and Affiliate Marketing

Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

• Marketing Automation and Martech

• AI, Machine Learning, and Future Trends

Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

Programme Fee Details

• Easy EMI Options Available

• *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.

• *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.

Application Fee
INR 1,000/- + GST

Total Programme Fee
INR 1,15,000/- + GST

Instalment Pattern

Instalment 1
INR 70,000/- + GST (5 days from the date of offer release)

Instalment 2
INR 45,000/- + GST (On or before 5th January 2025)

Earn a Career Certificate

• Participants who score 50% marks in all evaluation components and have an attendance of more than 60% shall receive a ‘Certificate of Successful Completion

• Participants who do not meet the evaluation criteria but meet the attendance requirements will be awarded to with a ‘Participation Certificate.’