Professional Certificate Programme in Data Science for Business Decisions – IIM Kozhikode
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Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth
IIM Kozhikode
For Enquire Contact: +91-7397749519
• Course Duration
9 Months |
120 hours of learning
• Batch
05
• Commencement Date
15th February 2026
• Application Closure Date
Closed
• Session Timing
Sundays,
3:30 PM to 6:30 PM
Programme Overview
In today’s rapidly evolving business landscape, marketing success is no longer defined solely by creativity—it demands the strategic integration of Artificial Intelligence, advanced analytics, and performance-driven decision-making. The Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth by IIM Kozhikode equips professionals with the skills to conceptualise, execute, and optimise AI-enabled marketing campaigns that drive measurable business results. Participants gain a comprehensive understanding of the modern digital ecosystem, including consumer behaviour analysis, predictive analytics, generative AI applications, and immersive technologies such as the Metaverse. Through practical, hands-on case studies, live simulations, and real-world projects, learners acquire the ability to translate complex data into actionable insights, optimise marketing ROI, and craft strategies that foster sustainable growth. The programme also emphasises performance marketing, automation tools, and AI-driven personalisation, ensuring participants are prepared to lead digital transformation initiatives within their organisations. By the end of the course, learners will be ready to leverage cutting-edge technologies, drive impactful marketing outcomes, and position themselves as forward-thinking leaders in an increasingly AI-powered digital world.
Admission Criteria
Eligibility Criteria
• Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
• By the Programme start date (Technical Orientation), the candidate should have a minimum of two years of work experience (after graduation).
Admission Criteria
• Selections will be based on a detailed Profile of the Candidate in his own words, elaborating on his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.
Assessment & Evaluation
• The evaluation methodology is at the discretion of the faculty. The methodology includes online quizzes, case analysis, class contribution, assignments, and any other component as decided by the faculty. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The participants will have to secure the minimum pass marks in the evaluation components specified by the faculty.
• Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a Certificate of Completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
• The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning of the programme to actual organizational decision scenarios.
Who Should Attend?
• Early-career professionals aspiring to build a career in AI-powered Digital Marketing.
• Mid-career professionals responsible for managing marketing activities and campaigns.
• Industry leaders are involved in strategic business decision-making.
• Business owners looking to leverage digital marketing for business growth.
• Aspiring entrepreneurs seeking to launch and scale digital ventures.
About Indian Institute of Management Kozhikode
IIM Kozhikode began its academic journey in 1997 with its flagship two-year Postgraduate Programme (PGP), leading to a Master of Business Administration (MBA) degree. Today, the Institute is on a high growth trajectory, offering one of the widest arrays of academic programmes in management education. These include the Doctoral Programme in Management (PhD), Executive MBA programmes, Management and Faculty Development Programmes, and a unique PhD (Practice Track) for working professionals. In 2019, the Institute introduced programmes such as the two-year MBA in Finance, MBA in Liberal Studies & Management, and the innovative one-year MBA in Business Leadership. In 2025, it further expanded its portfolio with a one-year Diploma in Management and a four-year Bachelor’s in Management Studies.
IIM Kozhikode has articulated a bold institutional vision – ‘Vision 2047: Globalizing Indian Thought’ – aligning with 100 years of Independent India and 50 years of IIMK’s own journey. Guided by the principles of Satyam (Authenticity), Nityam (Sustainability), and Purnam (Fulfilment), the Institute aims to nurture responsible, values-driven leaders, thinkers, and educators who contribute to building a better, sustainable world. IIMK is home to pioneering initiatives, including IIMK LIVE – a first-of-its-kind startup incubation programme, the Indian Business Museum, and six Centres of Excellence across diverse domains. The Institute also has a satellite campus in Kochi, primarily catering to Executive Education.
IIMK is globally accredited by EQUIS (EFMD) and AMBA (UK), and is also a member of AACSB. It is ranked 3rd in India as per the NIRF (National Institutional Ranking Framework) 2025 in the Management category. In the Financial Times (FT) Rankings 2025, IIMK’s MBA is ranked #69 globally, while its Open Enrolment Programme is ranked #76 worldwide. In the QS World University Rankings 2025, IIMK is placed in the 141+ band for Business and Management Studies; its MBA programme is ranked 151+, and its Executive MBA is ranked 161+ globally.
3rd Rank NIRF India Rankings (Management) 2024
69th Financial Times Masters in Management Ranking 2025
76th Global Financial Times Ranking (Open Enrolment) 2025
Pedagogical Methodology
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Hands-on Exercises
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Simulations and Classroom Activities
🖥️
Direct to Device Mode
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Case Study and Live Project
Learning Outcomes
Gain a 360° view of the digital world for consumers and businesses
Apply performance marketing principles using AI tools
Track and measure campaign success with key metrics
Build and manage high-impact marketing campaigns
Use data-driven insights to spot growth opportunities
Analyze campaign metrics and optimize for ROI
Leverage social media for brand building and engagement
Stay ahead by identifying emerging trends in digital marketing
Harness automation, analytics, and AI-driven workflows
Apply concepts through a real-world live project to emphasize practical learning
Hear From The Facilitator
Jaro Expedite - Career Booster
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Profile Building