Gaming Marketing Manager, Japan

Position Summary, Responsibilities and Expectations:

• Define and execute Japan-specific marketing strategies aligned with global brand and gaming peripherals objectives, with full ownership of local execution

• Establish and manage close working relationships with influencers, creators, esports figures, media, and community partners to drive sustained product visibility and brand credibility

• Collaborate with sales teams to create sales enablement tools and promotional materials for channel partners

• Plan and execute Japan-specific go-to-market and product launch activities, coordinating with global teams, agencies, and partners to ensure timely and accurate execution.

• Manage influencer programs, media reviews, and awards tracking, ensuring timely execution and clear reporting of coverage

• Lead events, trade shows, and local partnerships, representing the brand within the Japanese gaming community.

• Coordinate and execute POSM development, retail display support, merchandising materials, and offline events, working directly with vendors and partners to deliver on-site results.

• Track campaign performance, community feedback, and market insights, and continuously optimize execution to improve effectiveness.

• Manage local marketing budgets and allocate resources effectively to maximize ROI on marketing initiatives.

Essential Skills and Experience:

• Action-oriented self-starter with the ability to own marketing initiatives end to end

• 5+ years of experience in marketing, with a strong focus on market execution

• Bachelor’s degree in business, marketing, communications, or a related field

• Strong understanding of marketing strategies, channels, and branding, with established knowledge of and connections within the Japanese gaming ecosystem, including influencers, media, and gaming communities.

• Proven experience leading product launches, go-to-market execution, and integrated marketing campaigns

• Experience managing marketing budgets and measuring campaign performance / ROI

• Ability to work independently and as part of a team

• Excellent organization and communication skills.

• Be fluent in English and Japanese (both spoken and written)

• Ability to work under pressure and able to handle multiple simultaneous tasks with tight deadlines

• Strong understanding of the Gaming market and gamer/enthusiast communities

• Proven track record of delivering measurable marketing results

Local candidate based in Tokyo (no relocation available)