Lead - Sales Strategy Funnel Optimization

About SuperK

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India—without compromising on value, quality, or trust. With 120+ stores, a growing E-Com presence, and deep customer love, we’re reimagining how small-town India shops.

Backed by marquee investors like Blume Ventures and XEED Ventures, we’re scaling fast—and marketing is at the heart of that journey.

The Role

We are looking for a Growth & Expansion to own and scale SuperK’s new store growth funnel—from lead generation to final store launch (FF / store-level outcomes). This is a revenue-first role focused on building predictable, scalable growth engines in a lead-based sales model.

Key Responsibilities

A. Growth Strategy & Demand Architecture

• Design the franchise lead generation strategy across digital and offline channels

• Define expansion funnel targets and capacity planning (leads, meetings, onboarding throughput)

• Partner with leadership to translate expansion plans into demand requirements

B. Digital Demand & Agency Program Management

• Manage digital agencies and vendors on budgets, creatives, targeting, and CPL goals

• Evaluate campaign performance, messaging, and channel strategy

• Drive experimentation frameworks to improve lead quality and conversion potential

C. Franchise Funnel Program Ownership

• Own the franchise lead funnel in CRM (Kylas or equivalent)

• Define qualification criteria, stage gates, and handoff processes across teams

• Track and improve funnel metrics from raw leads to onboarding

D. Sales Enablement & Conversion Programs

• Partner with inside sales and field teams to improve conversion scripts, cadences, and playbooks

• Design structured programs to improve lead-to-meeting and meeting-to-onboarding conversion

• Act as the central program owner coordinating marketing, telesales, Area Managers, and Ops

• Run experiments across channels to identify scalable growth levers

E.Expansion Analytics & Performance Management

• Own dashboards and reporting for:

• Cost per Lead (CPL), Cost per Qualified Lead (CPQL) and Customer Acquisition Cost (CAC)

• % Relevant Leads

• Lead-to-Meeting Conversion

• Meeting-to-Onboarding Conversion

• Cost per Lead (CPL), Cost per Qualified Lead (CPQL) and Customer Acquisition Cost (CAC)

• % Relevant Leads

• Lead-to-Meeting Conversion

• Meeting-to-Onboarding Conversion

• Identify bottlenecks and run structured interventions to improve throughput

• Present expansion performance insights to leadership

• Own dashboards and reporting for:

• Cost per Lead (CPL), Cost per Qualified Lead (CPQL) and Customer Acquisition Cost (CAC)

• % Relevant Leads

• Lead-to-Meeting Conversion

• Meeting-to-Onboarding Conversion

• Identify bottlenecks and run structured interventions to improve throughput

• Present expansion performance insights to leadership

What we are Looking for

• 4 years experience in growth, revenue, sales strategy, consulting, or GTM roles

• Strong pedigree (top-tier startups, consulting firms, or scaled consumer businesses preferred)

• Proven experience working with sales teams and lead-based funnels

• Experience in retail, franchise, real estate, telecom, fintech, or multi-location models is a strong plus

Skills & Mindset

• Strategy-first but execution-obsessed

• Commercial mindset with strong sales understanding

• Structured thinker with program management discipline

• High ownership, ability to influence across functions without authority

• Data-driven with strong analytical and experimentation capability