Senior Analyst - Customer Field Marketing

Global Commercial Services (GCS) serves millions of business customers around the world, from mom-and-pop shops to Fortune 500 companies. We back businesses so they can do more business, with a mission to be the undisputed leader in financial and membership services - responsibly driving double-digit revenue growth. We do that by offering a diverse range of payment and cashflow tools, from a wide range of traditional card products, to working capital and supply chain financing, to new digital solutions that make it easy for our customers to manage a full range of their financial and payment needs.

The Managed Customer Marketing team is focused on retaining and growing our highest-spending accounts within the U.S. SME segment, delivering meaningful value to both Customers and Field Colleagues through best-in-class B2B marketing.

The Senior Analyst, Customer Field Marketing will play a key role in developing and executing the dialogic marketing strategy for U.S. SME segment, with a strong focus on the Early Experience channel, a critical driver of incremental revenue and one of our most complex, high-touch customer engagement channels. This role will help shape onboarding experiences, uncover growth opportunities, and drive customer spend through targeted, data-driven, and creative marketing. This individual will gain valuable exposure to leadership across GCS and help shape broader Managed Customer Marketing strategy.

This is a fast-paced, high-impact role ideal for an innovative problem solver, analytical thinker, and highly organized collaborator who thrives in a cross-functional environment.

Responsibilities

• Execute the Account Development and Early Experience channel strategies end-to-end for both Small Business and Corporate customers

• Drive the development and evolution of our Field Marketing strategies, finding innovative new ways to reach our Customers and Colleagues

• Partner closely with Field representatives to inspire, educate, and engage new customers

• Lead campaign execution by coordinating with cross-functional stakeholders including analytics, legal, compliance, and creative agency partners

• Develop and deliver data-driven insights and recommendations to optimize existing campaigns and test new strategies

• Support onboarding journeys and identify opportunities to increase customer engagement and spend

• Ensure seamless execution across multiple campaigns while maintaining high attention to detail and quality

• Stay up to date on external trends and proactively identify opportunities to strengthen our campaigns through new Test & Learn opportunities.

Qualifications

• Bachelor’s degree

• 2+ years of experience in marketing, with exposure to campaign development and execution

• Excellent project management skills with the ability to manage multiple priorities simultaneously

• Strong analytical skills, including proficiency in Microsoft Excel (data manipulation, analysis, and insight generation) and ability to make data-driven decisions

• Strong written and verbal communication skills, with confidence engaging a wide range of partners

• Proficiency in utilizing AI in a professional and business-driven capacity

• Self-starter with a proactive mindset and ability to take ownership of projects

• Team player and collaborator who enjoys learning new skills and can adapt changing tasks/processes

• Highly organized with strong attention to detail

Preferred Qualifications:

• Experience or strong interest in digital marketing

• Familiarity with B2B marketing

• Experience working in fast-paced, highly matrixed organizations

• Exposure to budget management

• Familiarity with American Express products and internal marketing platforms

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.