Senior Creative Strategist - DAZN

Join BALBOA, DAZN/Foxtel Group’s award-winning, in-house creative agency. Built "by fans, for fans," BALBOA is a creative and production powerhouse dedicated to connecting premier entertainment and sports brands with highly engaged audiences. Offering an exclusive pass to the best seat in the house, we deliver compelling, high-impact creative work that drives brand resonance and commercial success.

We're looking for a talented Senior Creative Strategist to join our team - the vital link between business ambition and creative excellence.

As our Senior Creative Strategist, you will serve as the strategic foundation of our creative function, responsible for insight-led strategy development that supports growth objectives across our full portfolio of streaming and broadcast brands across DAZN, Foxtel, Kayo Sport, and BINGE.

By crafting inspiring briefs and partnering closely with our internal creative teams, you will ensure our campaigns for blockbuster entertainment, live sports, and innovative tech products.

Key Responsibilities

• Analyse consumer research, viewership data, and cultural trends to uncover actionable insights that inform breakthrough creative campaigns.

• Write sharp, inspiring, and clear creative briefs. Conduct briefing sessions that ignite the imagination of our copywriters, art directors, designers, and video producers.

• Collaborate closely with Brand Marketing, Media, and Product teams to deeply understand business goals, target audiences, and go-to-market plans for various content releases and product launches.

• Act as a strategic sounding board for the creative team throughout the production process, ensuring the work remains true to the strategy and effectively solves the business problem.

• Construct compelling strategic narratives and confidently present campaign concepts and strategic frameworks to senior stakeholders and marketing leadership.

• Work with data and analytics teams to review campaign performance, extracting key learnings to optimise future creative strategies and asset delivery.

• Stay on the pulse of the global media, streaming, and sports broadcasting landscapes to ensure our creative output remains culturally relevant and ahead of the curve.

About your experience

• 7 + years of experience as a creative strategist, brand planner, or similar role within an advertising agency, internal creative studio, or media/entertainment company

• A strong passion for and understanding of the broadcast, SVOD and sports media landscapes.

• Proven ability to distil complex data points, market research, and audience segmentation into simple, powerful human truths.

• A strong track record of strategic work that has directly led to successful, high-profile, multi-channel creative campaigns (video, digital, social, and out-of-home)

• Exceptional written and verbal communication skills, with a knack for building persuasive presentations that sell in big ideas

• Deep experience partnering with both analytical marketers and highly creative makers, knowing how to balance commercial realities with creative ambition.

• Ability to pivot quickly and manage multiple strategic projects simultaneously in a high-volume, fast-paced retail and entertainment environment.

• A strong track record of strategic work that has directly led to successful, high-profile, multi-channel creative campaigns (video, digital, social, and out-of-home).

Life at Foxtel Group 

A career with us means working across one or more of our brands including Foxtel, Hubbl, Kayo Sports, BINGE, Flash, Fox Sports and Foxtel Media. When you join, the Perks at Work are taken care of:

• You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus

• Free & discounted products including Foxtel, Hubbl, Foxtel Broadband, Kayo Sports and BINGE

• Special days away from work for Birthday, Cultural & Volunteer Leave

• Access to our holistic Fox Fit wellbeing program

• Company-wide meeting-free lunch hours and Friday afternoons

A note to recruitment agencies - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.