Senior Sales Manager m/f/d

Why Join DAZN?
DAZN is changing the way the world watches sport, and DAZN Media is at the forefront of that transformation. As the commercial arm of a leading global sports streaming platform, we connect brands directly with premium sports content and highly engaged audiences through innovative, data-driven advertising solutions.
At DAZN, you’ll operate in a fast-paced, entrepreneurial environment where ideas move quickly and impact is visible. Working with leading brands across the DACH region, you’ll help shape the future of sports advertising across OTT, digital, and emerging platforms. If you’re commercially driven, passionate about sport, and motivated by winning new business and building influential brand partnerships, DAZN offers the scale, ambition, and autonomy to accelerate your career.

The Role:

As Senior Sales Manager (m/f/d) for the DACH region, you will play a key role in driving new business growth advertising revenue within DAZN Media. The focus of this role is the acquisition of new brand partners and the development of scalable, long-term media partnerships across key industries.

Acting as a trusted advisor to senior client stakeholders, you will develop solution-led, integrated partnerships that address client objectives across multiple revenue streams. You will own the full sales cycle - from prospecting and pitching to closing and expanding partnerships - working closely with internal teams to maximise commercial impact. This role combines a proactive mindset with strategic thinking, hands-on execution, and a passion for sport and media innovation.

What You’ll Be Doing:

• Driving new business acquisition by winning new advertisers across the DACH region

• Building senior-level relationships with brands across key verticals such as automotive, FMCG, finance, insurance, and technology

• Owning direct revenue streams and delivering ambitious new business and total revenue targets

• Developing and pitching custom, integrated brand partnership solutions

• Managing the full sales funnel, from first contact through negotiation, closing, and onboarding

• Creating business cases for bespoke activations, sponsorships, and product innovations

• Developing deep knowledge of DAZN’s advertising products and commercial capabilities

• Collaborating with internal teams to support forecasting, planning, and sustainable growth

What You’ll Bring:

• Proven experience in new business development, Media sales, or brand partnerships within TV, OTT, digital, or video, or a sports related environment

• Strong track record of winning new clients and managing complex sales cycles

• Experience in working with large advertisers in premium brand environments

• Solid understanding of OTT, digital video, and programmatic advertising models

• Excellent communication and negotiation skills in German and English

• High ownership, resilience, and motivation in a target-driven environment

Benefits

Benefits include access to DAZN, 30 days’ annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.