Senior Content Strategist

Applify

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Role Overview


We’re looking for a senior content leader who can shape narratives, not just ship assets. This role sits at the intersection of product, marketing, and leadership—owning how complex SaaS, cloud, data, and AI-led offerings are positioned, understood, and converted.

You’ll be responsible for defining and evolving content strategy across the website and key landing pages, translating technical value into clear, outcome-driven messaging that resonates with enterprise buyers.


What You’ll Own

• Lead website and landing page content for SaaS and services-led offerings

• Translate complex cloud, data, and AI concepts into clear, compelling, business-focused narratives

• Partner closely with marketing, product, and leadership to define positioning, messaging, and story arcs

• Balance SEO strategy, buyer intent, and conversion goals—without compromising clarity or credibility

• Audit, edit, and elevate existing content with strong judgment and a strategic lens

• Own content end-to-end: from brief and narrative framing to execution and performance outcomes

What We’re Looking For

6+ years of experience in B2B SaaS or enterprise technology content

• Proven exposure to cloud platforms, data products, AI, or developer-facing solutions

• Strong strategic thinking with comfort operating in ambiguous, fast-evolving environments

• Ability to move beyond execution into content architecture, messaging frameworks, and positioning

• Confidence to challenge briefs, ask the right questions, and guide stakeholders toward better outcomes


What Will Set You Apart

• You think in buyer journeys, not pages

• You can simplify complexity without dumbing it down

• You treat content as a growth lever, not a support function

Skills

Content StrategySaaS KnowledgeCloud TechnologiesData ProductsAI ConceptsSEO StrategyStrategic ThinkingContent ArchitectureStakeholder ManagementBuyer Journey Understanding